Leading non-gaming iPad app publishers in the U.S. 2022, by downloads

In September 2022, Google LLC was the top non-gaming iPad app publisher in the United States with approximately 3.65 million app downloads by iPad users. The tech giant, a subsidiary of parent company Alphabet, has become synonymous with some of the most widely used apps and services today - Google Maps, Google Search, and Gmail, to name a few. Meanwhile, Microsoft Corporation generated more than 1.33 million iPad app downloads through the Apple App Store within the same period.Mobile app revenue on the riseAs smartphones and tablets become increasingly commonplace, mobile app revenue continues to rise across the globe, with consumer spending reaching approximately 170 billion U.S. dollars in 2021. Making up a sizeable section of this market, mobile gaming apps saw 90.7 billion U.S. dollars in global revenues in 2021.Mobile gaming apps monetizationTwo of the main methods through which mobile games make money are in-app purchases and advertising. The former includes purchases, also known as microtransactions, where players pay for in-game currency and special items such as armor and equipment. This is most often used in adventure games. By comparison, games that run on the advertising model are free to play but display ads as a means of revenue and is most often employed by arcade and word games. In 2021, video ads were the most used monetization methods for mobile gaming apps, with 82 percent app publishers using this advertising format to monetize their mobile gaming content.

于2022年9月，Google LLC成为美国非游戏类iPad应用的主要发行商，其应用下载量约为365万次，由iPad用户完成。作为母公司Alphabet的子公司，这家技术巨头已成为今日广泛使用的应用和服务（如Google Maps、Google Search和Gmail等）的代名词。与此同时，Microsoft Corporation在同一时期内通过Apple App Store实现了超过133万次的iPad应用下载。随着智能手机和平板电脑的日益普及，全球范围内的移动应用收入持续增长，消费者支出在2021年达到了约1700亿美元。在此市场中，移动游戏应用占据了相当大的份额，2021年的全球收入达到了907亿美元。移动游戏应用盈利模式移动游戏盈利的主要途径包括应用内购买和广告。其中，应用内购买亦称为微交易，玩家为游戏内货币和特殊物品（如盔甲和装备）付费。这种模式通常应用于冒险游戏。相比之下，基于广告模式的游戏免费游玩，但通过展示广告作为盈利手段，此类模式常被用于街机游戏和文字游戏。2021年，视频广告成为移动游戏应用中最常用的盈利方式，约有82%的应用发行商采用这种广告格式来盈利其移动游戏内容。