Health Data

Traditional medical data, based on diagnosis and prescriptions, is costly and lacks insights about the human behind the condition. Resonate Health & Wellness data powers better consumer research, market sizing and omnichannel activation by providing a holistic understanding of consumers’ health and wellness preferences and decision-making.

Health Management
- Pharma personality
- Vaccine likelihood
- Info source for medical conditions/meds
- Medical appointments last 12 months
- Relationship with doctor and treatment
- Weight loss and diet
- Telehealth access and opinions

Health Insurance
- Type Of Insurance
- Plan To Purchase On HIX
- Reason For Being Uninsured
- Dental and Vision Insurance
- Employer Provided Insurance
- Healthcare FSA Account

Conditions and Condition Management
- Services As A Caregiver
- Caregiver Role 
- Allergies
- Autoimmune Diseases
- Bone And Joint Diseases
- Digestive Diseases
- Cardiac & Metabolic
- Respiratory
- Eye & Skin
- Acne
- Gastroenterological
- Women's Health
- And more

Additional Health Data
- Demographics: Income, Marital status, Employment, Net worth, Multicultural data
- Media Consumption: Digital, Social, Linear, CTV, Traditional

Already working with an existing data provider like Veeva Crossix, DeepIntent, Merkle or HealthWise? Resonate Health data is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?

- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind voter’s decisions.
- Continuously Refreshed: Keeping pace with voters by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.

搜集汇总

背景与挑战

背景概述

该数据集提供全面的消费者健康与保健偏好洞察，涵盖健康管理行为、保险选择、疾病管理三大维度，并整合人口统计和媒体消费数据。其特色在于通过专有AI引擎实现个体级精准分析，支持动态更新和预测性建模。