Health Data
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Traditional medical data, based on diagnosis and prescriptions, is costly and lacks insights about the human behind the condition. Resonate Health & Wellness data powers better consumer research, market sizing and omnichannel activation by providing a holistic understanding of consumers’ health and wellness preferences and decision-making. Health Management - Pharma personality - Vaccine likelihood - Info source for medical conditions/meds - Medical appointments last 12 months - Relationship with doctor and treatment - Weight loss and diet - Telehealth access and opinions Health Insurance - Type Of Insurance - Plan To Purchase On HIX - Reason For Being Uninsured - Dental and Vision Insurance - Employer Provided Insurance - Healthcare FSA Account Conditions and Condition Management - Services As A Caregiver - Caregiver Role - Allergies - Autoimmune Diseases - Bone And Joint Diseases - Digestive Diseases - Cardiac & Metabolic - Respiratory - Eye & Skin - Acne - Gastroenterological - Women's Health - And more Additional Health Data - Demographics: Income, Marital status, Employment, Net worth, Multicultural data - Media Consumption: Digital, Social, Linear, CTV, Traditional Already working with an existing data provider like Veeva Crossix, DeepIntent, Merkle or HealthWise? Resonate Health data is a great addition to your existing data sets with unique categories. What sets Resonate data apart? - rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale. - Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind voter’s decisions. - Continuously Refreshed: Keeping pace with voters by updating our models nightly. - Individual Data: Data aligned to individuals, not households & connected to 1 billion devices. - Most Predictive: Data sources that understand consumers today to predict tomorrow. Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level. Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.
