Total Consumer Insights

**Total Consumer Insights** from **InfutorData** has current and robust profiles of adult individuals and households in the U.S. Standard permitted uses include multiple marketing and analytics applications, which can create campaigns from first-party data for deployment, and drive lookalike audiences for prospecting new customer acquisition and deployment. Verisk Marketing Solutions, formerly Infutor, segments within **Total Consumer Insights** and is available for activation through a variety of industry-leading DMPs & DSPs.

Request access to a free 100,000-record sample of this data set via Snowflake.

Fields Included:

**Demographics Examples**

- Estimated Incomes
- Marital Status
- Education
- Ethnicity
- Members in Household (seniors, children, single parents)
- Home Ownership (dwelling type, home value, home age, pool, fireplace, length of residence)
- Geographic Demographics

**Financial Indicators Examples**

- Credit Card Usage
- Wealth Score
- Purchasing Power Score (risk proxy score)

**Lifestyle & Interest Propensities Examples**

- Media Consumption
- Purchasing Propensities
- Travel & Spending Preferences

**Connex Cluster Segments**<br/>Infutor’s (Verisk Marketing Solutions) Connex Audience Segmentation Clusters bucket every US consumer household into 130 segments by identifying similar demographics, behaviors, attitudes, preferences, purchasing habits, and media consumption. The clusters leverage more than 5,500 demographic, psychographic, and geographic data points along with proprietary algorithms to group consumers into these unique segments. Connex Clusters work as a highly predictive signal in models or as a standalone segmentation system

**Identity (not available in Marketplace sample)**

- Name
- Physical Address
- Exact Age & DOB
- Gender
- Telephone Number (up to 3 per household)

**About the Provider:**<br/>**InfutorData** (formerly Verisk Marketing Solutions), offers award-winning identity data and insights to connect the dots that create a true picture of marketable adult U.S. consumers and households. The company responsibly sources compliant data – including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms and data compilers, InfutorData honors consumer privacy through compliant sourcing, responsible data usage and technology that helps create better consumer experiences and improved marketing outcomes.

搜集汇总

背景与挑战

背景概述

Total Consumer Insights数据集由InfutorData提供，包含美国成年个人和家庭的详细档案，涵盖人口统计、财务指标、生活方式与兴趣倾向等多维度信息，并支持通过130个细分集群进行精准分析。该数据集适用于营销活动部署和客户获取等应用，可通过Snowflake获取免费样本。