Reading Promotion through Literary Walk: A Case Study of the Fun with Learning Chinese Language through Literary Walk Project

This paper introduces a reading promotion programme for junior secondary school students in Hong Kong, namely Fun with Learning Chinese Language through Literary Walk Project, jointly organized by the Hong Kong Literature Research Centre and the University Library System of The Chinese University of Hong Kong. The authors use Literary Walk in Wan Chai District as a case study to analyse the effectiveness of this reading promotion programme through literary walk.