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[SAMPLE] VisitIQ™ Identity Intelligence and Activation Platform | VisitIQ™ | Dual Audience ...

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Databricks2024-05-09 收录
下载链接:
https://marketplace.databricks.com/details/abc2d490-898f-4694-af7d-3160319e41ac/DrivenIQ_SAMPLE-VisitIQ™-Identity-Intelligence-and-Activation-Platform-VisitIQ™-Dual-Audience-
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资源简介:
The VisitIQ™ Identity Intelligence and Activation Platform is designed to give its users unparalleled access to identity data that opens up a world of insight and evaluation opportunities to curate and craft the most impactful audiences possible. With ResolveID, an audience built using the website data for a business owner. To create a ResolveID audience, the website owner will be required to place a ResolveID pixel in the header and body tag of each page on their website. Twenty-four hours after the pixel is placed, data begins flowing into the VisitIQ™ Identity Intelligence and Activation Platform with matched consumer data points from the DrivenID identity graph. With AudienceID, a custom audience can be built using the DrivenID Identity Graph and VisitIQ™ Identity Intelligence and Activation Platform. DrivenID includes over 550 million identity profiles deterministically linked to 230 million validated U.S. consumers. This is representative of roughly 98% of United States consumers and includes billions of data points stitched together with over 1500 proprietary algorithms. And now with the ability to import your own customer lists, EnrichID will expand on known audiences allowing you to define your ICPs and develop strong audience targeting strategies for future efforts.
提供机构:
DrivenIQ
搜集汇总
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背景与挑战
背景概述
该数据集聚焦于VisitIQ™身份智能与激活平台,它通过ResolveID、AudienceID和EnrichID功能提供身份数据访问,以构建和优化受众。ResolveID利用网站数据生成受众,AudienceID基于DrivenID身份图谱(包含5.5亿身份档案和2300万已验证美国消费者),而EnrichID允许导入客户列表来扩展已知受众并制定目标策略。
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