Marketing budget distribution among DTC marketers worldwide, 2023, by medium type

As of October 2023, around 46 percent of direct-to-consumer (DTC) marketers surveyed worldwide reported allocating between 41 and 60 percent of their marketing budgets to digital channels (including influencer partnerships, social media, search engines, and display ads). Meanwhile, 85 percent said they allocated between 21 and 40 percent of their budgets to in-store and/or out-of-home (OOH) activations. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.

截至2023年10月，在全球范围内接受调查的直接面向消费者（DTC）营销人员中，约有46%的人表示，他们将其营销预算的41%至60%分配给了数字渠道（包括影响者合作、社交媒体、搜索引擎和展示广告）。与此同时，85%的人表示，他们将21%至40%的预算分配给了店内和/或户外（OOH）活动。在同期研究中，数字广告扩张被全球营销人员视为2024年DTC品牌最大机遇的首选。