eCommerce Benchmark KPIs: Other Hobby & Leisure in Nigeria

In 2023, next to an add-to-cart rate of 9.9%, a cart abandonment rate of 90.2%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Other Hobby & Leisure in Nigeria also consist of an AOV of US$39.4, a discount rate of 9.3%, and a return rate of 1.9%.

于2023年，在9.9%的加入购物车率、90.2%的购物车放弃率以及1%的转化率之外，尼日利亚其他休闲爱好领域的电子商务基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为39.4美元、折扣率为9.3%以及退货率为1.9%。