International Journal of Advertising Impact Factor, Indexing, Ranking 2024

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).

《国际广告杂志》（IJA）从学术、实践者和公共政策视角出发，公开发表关于市场营销传播各方面原创贡献。其内容涵盖：广告与媒体、直销、销售促销、赞助、公共关系以及整合营销传播（IMC）。