Research data for paper: Why petals? Naïve, but not experienced bees, preferentially visit flowers with larger visual signals dataset

Dataset for paper published in Insects (2023). <br> Abstract: Flower evolution includes a range of questions concerning the function of showy morphological features such as petals. Despite extensive research on the role of petals in attracting pollinators, there has been little experimental testing of their importance in attracting naïve versus experienced flower-visitors. In an exploratory field study, we manipulated the ray petals of inflorescences of two garden flowers, <em>Rudbeckia hirta</em> and <em>Helenium autumnale, </em>to test the hypothesis that these showy structures primarily function to attract first-time, naïve, visitors. On their first inflorescence visit to both species, naïve honey bees and bumble bees were more likely to visit intact inflorescences, than those with ray petals removed. However, by the tenth consecutive inflorescence on the same visit to the flower patch, test insects showed no preference. A positive correlation was observed between the visitation of inflorescences with zero petals and inflorescence number on both study plants, for both bees. These results suggest that a key function of showy petals is to attract naïve, first-time visitors. Like a restaurant attracting diners with a large sign, showy signals may be vital to enticing first-time visitors when competing with other establishments or plants for customers or pollinators. We hope the findings of this exploratory study will stimulate further work in this area.