E-commerce purchases in Israel 2020, by age group

The e-commerce industry in Israel has been developing quickly in recent years. According to a survey, in the 3rd quarter of 2020, 77.6 percent of internet users in Israel aged 35-44 had purchased a product online in the past month. This age group had the highest share of online buyers of all the age groups, followed by Internet users between the ages of 25 and 34 (72.6 percent). The E-commerce verticals are diverse and include fashion, food and beverages, and electronics. Israelis usually purchase products on international and Israeli websites, and the online retail key websites Ali Express and Amazon are also very successful in Israel. Projections showed that the revenue of the e-commerce sectorwill increase from 7.55 billion U.S. dollars in 2022 to 11.83 billion U.S. dollars in 2025. Successful fashion e-commerce industry In 2022, fashion constituted the largest segment within the E-commerce sector in Israel, with 29 percent of the general market share. Apparel was Israel'smost successful online fashion sector in 2022, with sales worth over 977 million U.S. dollars. The online fashion industry in Israel is more reliable on international sites such as the Chinese fashion website Shane, which is popular in the country. However, fashion companies with physical stores like Zara and Delta also successfully sell online in the Israeli market. According to estimates, the revenue of the fashion segment of the e-commerce market will reach nearly 2.8 billion U.S. dollars in 2027.

近年来，以色列的电子商务行业迅速发展。根据一项调查，2020年第三季度，以色列35至44岁的互联网用户中，有77.6%在过去一个月内在线购买了产品。该年龄段的在线购买者占总年龄组的比例最高，其次是25至34岁的互联网用户（比例为72.6%）。电子商务领域多元化，涵盖时尚、食品饮料和电子产品等。以色列消费者通常在国际和以色列网站上购买产品，而在线零售关键网站如阿里巴巴和亚马逊在以色列也取得了巨大成功。预测显示，电子商务行业的收入将从2022年的75.5亿美元增长至2025年的118.3亿美元。2022年，时尚业在以色列的电子商务领域占据了最大的市场份额，达到总市场份额的29%。服装是2022年以色列最成功的在线时尚领域，销售额超过9.77亿美元。以色列的在线时尚行业更依赖于国际网站，如在中国流行的中国时尚网站Shane，然而，拥有实体店铺的时尚公司如Zara和Delta也成功地在以色列市场开展线上销售。据估计，到2027年，电子商务市场时尚领域的收入将达到近28亿美元。