Survey data on gender-trait self-concept and consumer intention to adopt plant-based meat alternatives

Overview Cross-sectional consumer survey data collected within the research project "Opportunities in the transition towards low carbon economy mitigating climate change: Stimulating low carbon consumption through behavioral incentives and nudges (TRANSCLIMA)" (ref. PID2021-123686OB-I00), University of the Basque Country UPV/EHU. The dataset supports a model of how consumers' gender-trait self-concept — their self-perceived femininity and masculinity — relates to the intention to adopt plant-based meat alternatives. Data protection Personal data were collected and processed in compliance with Regulation (EU) 2016/679 (GDPR) and Spanish Organic Law 3/2018 (LOPDGDD). The dataset published here has been anonymised: it contains no direct or indirect personal identifiers and cannot be used to re-identify participants. Funding This work was supported by funding received from the Spanish Government, and European Regional Development Fund [Grant PID2021-123686OB-I00 funded by MICIU/AEI/10.13039/501100011033 and by ERDF/EU], the Basque Government [grant IT1731-22] and FESIDE Foundation [grant 03-21].