eCommerce Benchmark KPIs: Stationery, Crafts & Art Supplies in the U.S.

In 2023, next to an add-to-cart rate of 15.7%, a cart abandonment rate of 70.1%, and a conversion rate of 4.7%, the eCommerce Benchmark KPIs for Stationery, Crafts & Art Supplies in the U.S. also consist of an AOV of US$49.8, a discount rate of 11.7%, and a return rate of 4.3%.

截至2023年，美国文具、手工艺品与艺术用品电子商务基准关键绩效指标（KPI）包括：15.7%的加入购物车率、70.1%的购物车放弃率、4.7%的转化率，同时平均订单价值（AOV）为49.8美元，折扣率为11.7%，退货率为4.3%。