Desktop video ad viewability rates worldwide 2018-2022
收藏www.statista.com2024-04-26 更新2025-03-25 收录
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https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
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In the first half of 2022, the global viewability rate of desktop video stood at 76.4 percent, meaning 76.4 percent of video ads displayed on desktop were in view in the measured period. This constitutes an slight decrease compared to the 77 percent reported in the first half of 2021.
在2022年上半年，全球桌面视频的可视化率达到了76.4%，意味着在测量期间，有76.4%的桌面视频广告处于可视状态。与2021年上半年的77%相比，这一数据呈现出轻微的下降趋势。
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