ECOLOGICAL MARKETING: FORMATION AND PROSPECTS OF THE ORGANIC PRODUCTS MARKET

This article examines the theoretical foundations of ecological marketing and analyzes the formation and development trends of the organic products market. The study highlights the socio-economic, demographic, and environmental factors influencing the demand for organic products. In addition, the specific features of marketing strategies in the organic sector, including certification systems, pricing policy, branding, and consumer behavior, are discussed. The paper also explores the economic significance of organic production, existing challenges in the market, and its future development prospects. The research findings contribute to improving ecological marketing strategies, promoting sustainable development principles, and expanding the organic products market in the context of the green economy.