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Prescription Drug Advertising and Drug Utilization: The Role of Medicare Part D

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NBER2015-11-01 更新2025-01-04 收录
下载链接:
https://www.nber.org/papers/w21714
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资源简介:
Pharmaceutical firms currently spend over $4 billion on direct-to-consumer advertising (DTCA) of prescription drugs, a nearly 30-fold increase since 1993 that has led to much debate about its value to patients. We examine how DTCA influences drug utilization along the extensive and intensive margins
提供机构:
美国国家经济研究局
创建时间:
2015-11-01
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