US Historical Newspapers Readership Surveys, 1929-1970.
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The focus of this data collection was the historical overlap in readership of US daily newspapers in several city markets in the period spanning 1929-1970. These data are obtained from readership surveys conducted by the newspapers themselves or by advertising associations. The data report the average daily readership of groups of daily newspapers in a given city and year.The sampling is determined by the newspapers or the advertising associations that conducted the readership surveys.
本数据集的聚焦点在于1929年至1970年期间，美国数个城市市场中日报读者群体的历史性交集。这些数据源自于日报自身或广告协会所进行的读者调查。数据报告了特定城市和年份中日报读者群体的平均日阅读量。抽样方式由进行读者调查的报纸或广告协会决定。
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