Alcohol Advertising and Alcohol Consumption by Adolescents
收藏NBER2003-05-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w9676
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资源简介：
The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response function and the evidence from prior studies indicate that the
提供机构：
美国国家经济研究局
创建时间：
2003-05-01
