Alcohol Advertising and Alcohol Consumption by Adolescents
收藏NBER2003-05-01 更新2025-01-04 收录
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https://www.nber.org/papers/w9676
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The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response function and the evidence from prior studies indicate that the
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美国国家经济研究局创建时间：
2003-05-01
