Effects of Pharmaceutical Promotion: A Review and Assessment
收藏NBER2013-02-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w18830
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资源简介：
This review discusses the role of consumer-directed and physician-directed promotion in the pharmaceutical market, based on the classic conceptual framework of whether such promotion is "persuasive" and/or "informative". Implications for public health and welfare partly depend on whether, and to
提供机构：
美国国家经济研究局
创建时间：
2013-02-01
