塘栖古镇境外旅客分析数据

分析境外旅客的来源地对于旅游行业及相关企业而言不仅有助于提升服务质量、优化市场策略，还能设计更符合目标客群需求的旅游产品和服务，提高营销活动的有效性和回报率，进而促进区域经济的繁荣和文化的交流。(1)数据采集：利用杭州市临平区塘栖古镇运营平台系统导出2024年1月到6月境外旅客数据。
(2)数据处理：对数据进行清洗、去除无效数据和极限数据等操作，根据旅客购票信息标注旅客来源地，识别旅客所属大洲。
(3)数据加工：利用SUMIFS函数和COUNTIFS函数计算当月境外各大洲旅客数A和当月境外总旅客数B，利用LOOKUP函数查询上月境外各大洲旅客数C。根据A、B核算出当月境外各大洲旅客占比D及上月境外各大洲旅客占比E，根据A、C核算出境外各大洲旅客数月环比X，根据D、E核算出境外各大洲旅客占比月环比Y。对不同大洲进行综合评估，评估值M=IF(X>0,1,0)+IF(Y>0,1,0)，M取值范围[0，2]。
(4)数据应用：X、Y值越大当月该大洲的人数增长及市场占比越大，结合时间绘制折线图可直观查看各大洲不同时间点的旅客增长趋势，为后续优化市场策略提供数据参考。

Analyzing the origin regions of inbound tourists is critical for the tourism industry and related enterprises, as it not only helps improve service quality and optimize marketing strategies but also enables the design of tourism products and services tailored to target customer groups, enhancing the effectiveness and return on investment of marketing campaigns, thereby promoting regional economic prosperity and cultural exchanges.
(1) Data Collection: Export inbound tourist data from January to June 2024 using the operation platform system of Tangqi Ancient Town, Linping District, Hangzhou.
(2) Data Preprocessing: Clean the data to remove invalid and outlier values, label the origin regions of tourists based on their ticket purchase information, and identify the continent to which each tourist belongs.
(3) Data Processing & Calculation: Use the SUMIFS and COUNTIFS functions to calculate the number of inbound tourists from each continent in the current month (A) and the total number of inbound tourists in the current month (B). Use the LOOKUP function to query the number of inbound tourists from each continent in the previous month (C). Calculate the proportion of inbound tourists from each continent in the current month (D) and that in the previous month (E) based on A and B. Calculate the month-on-month growth rate X of the number of inbound tourists from each continent based on A and C, and calculate the month-on-month growth rate Y of the proportion of inbound tourists from each continent based on D and E. Conduct a comprehensive evaluation for each continent, with the evaluation score M = IF(X>0,1,0) + IF(Y>0,1,0), where the value range of M is [0, 2].
(4) Data Application: Larger values of X and Y correspond to greater growth in tourist numbers and higher market share of the corresponding continent in the current month. Line charts can be drawn with time as the axis to intuitively display the tourist growth trends of each continent at different time points, providing data references for subsequent optimization of marketing strategies.

搜集汇总

数据集介绍

特点

该数据集包含2024年1月至6月塘栖古镇境外旅客的详细分析数据，涵盖旅客来源地、大洲分布、人数统计及环比分析等关键信息，每月更新，适用于旅游行业市场策略优化和服务质量提升。