Data of a replication study on private label products

This data was gathered to see what influences people's decisions to buy private label products. Demographic information, the most commonly visited grocery store, private label product categories purchased, and research questions are all included in the dataset. There are a total of 32 research questions in this study. The store image, service quality, private label brand image, perceived risk, price consciousness, and purchase intention factors are made up of these variables. The information also includes grouped store types such as discount, national, and local/wholesale, as well as factor means. In the field study, the face-to-face survey method was preferred. A total of 1505 usable surveys were collected.