Replication Data for: The Rivalry Reference Effect: Referencing Rival (vs. Non-Rival) Competitors in Public Brand Messages Increases Consumer Engagement

Name: Replication Data for: The Rivalry Reference Effect: Referencing Rival (vs. Non-Rival) Competitors in Public Brand Messages Increases Consumer Engagement
Creator: German Sport University; Hannover University of Applied Sciences and Arts; NYU; INSEAD
Published: 2024-01-01T00:00:00+08:00