Data sets from a German consumer survey on ethics in poultry production

The data set reveals consumers’ attitudes towards ethical issues in chicken production. The focus is on the killing practice and dual purpose chickens. It provides information on consumer purchase pattern of eggs and chicken meat, perception of animal welfare and protection issues, knowledge and perception of killing day-old chicks, attitudes towards dual purpose chickens, and socio-demographic characteristics. The raw data contains standardized responds of 1000 telephone interviews with German consumers (Berlin and Brandenburg) from 2016. A cluster analysis was performed to categorize consumers according to purchasing criteria for dual chicken products. Clusters were described by means of socio-economic variables.