CONTEXT Data Intelligence Service

CONTEXT Data Intelligence (IT Trade Sales) provides granular, transactional sales-out data from a comprehensive panel of over 280 technology wholesalers across EMEA. The service tracks the flow of goods to the reseller channel and is designed to deliver timely, actionable market intelligence that serves as a powerful signal for forecasting company performance, understanding market share dynamics, and identifying product-level trends.

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The data is collected daily directly from partners invoices and reported weekly with a low latency of approximately 8-10 days, providing insights well ahead of official quarterly earnings reports. The panel covers over 95% of the IT trade sale technology revenue in Europe, representing an annual channel sales value of approximately €103.5 billion (~$112 billion).

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The methodology includes rigorous de-duplication to prevent the double counting of sales and point-in-time accuracy to correctly reflect corporate actions such as M&A and spin-offs, ensuring a clean historical series for financial analysis and back-testing.

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**Sample Tables:**

- WEEKLY_SALES_SKU_LEVEL

- PRODUCT_TAXONOMY

- VENDOR_TICKER_MAP

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**Sample Fields:**

- WEEK_START_DATE

- COUNTRY

- BRAND

- COMPANY_TICKER

- RESELLER_TYPE

- SKU_PART_NUMBER

- PRODUCT_CATEGORY

- NORMALISED_PRODUCT_SPECIFICATIONS

- UNITS_SOLD (Sell Through Units)

- REVENUE (Sell Through Revenues)

- AVERAGE_SELLING_PRICE

原始信息汇总

CONTEXT Data Intelligence Service 数据集概述

数据集基本信息

• 数据提供商: CONTEXTWORLD
• 数据集名称: CONTEXT Data Intelligence Service (IT Trade Sales)
• 试用信息: 60天免费试用

数据内容描述

• 数据来源: 来自EMEA地区280多家技术批发商的交易销售数据
• 数据范围: 覆盖欧洲约95%的IT贸易销售技术收入，年渠道销售额约1035亿欧元
• 数据收集: 每日直接从合作伙伴发票收集，每周报告
• 数据延迟: 约8-10天
• 时间覆盖: 2022年1月1日 - 2024年12月31日（按周）

地理覆盖范围

• 主要国家: 土耳其、沙特阿拉伯、阿联酋
• 覆盖区域: EMEA地区（欧洲、中东、非洲）25个国家

数据表结构

样本表

• WEEKLY_SALES_SKU_LEVEL
• PRODUCT_TAXONOMY
• VENDOR_TICKER_MAP

关键字段

• WEEK_START_DATE
• COUNTRY
• BRAND
• COMPANY_TICKER
• RESELLER_TYPE
• SKU_PART_NUMBER
• PRODUCT_CATEGORY
• NORMALISED_PRODUCT_SPECIFICATIONS
• UNITS_SOLD (Sell Through Units)
• REVENUE (Sell Through Revenues)
• AVERAGE_SELLING_PRICE

业务应用场景

KPI估算与预测

利用每周SKU级销售数据准确估算公司KPI，并在官方季度财报发布前预测业绩

市场份额分析

评估公司在EMEA地区技术批发渠道中的市场份额、增长率和竞争地位

渠道策略分析

分析销售渠道动态，包括按经销商类型（企业、中小企业、零售）的业绩表现

并购尽职调查

获取目标公司市场地位、渠道实力和产品表现的清晰数据驱动视图

数据质量特征

• 去重处理: 严格的去重机制防止销售重复计算
• 时间点准确性: 正确反映企业行动（如并购和分拆）
• 历史序列: 为财务分析和回测提供干净的历史数据系列

云区域可用性

• AWS: 支持非洲（开普敦）、亚太（雅加达、孟买、大阪）等50多个区域

联系方式

• 销售: [e-mail]
• 支持: [e-mail]