eCommerce Benchmark KPIs: Electrical Appliances in Portugal

In 2023, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 77%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Electrical Appliances in Portugal also consist of an AOV of US$144.5, a discount rate of 8%, and a return rate of 6.4%.至2023年，葡萄牙家用电器电商基准关键绩效指标（KPI）包括9.2%的添加购物车率、77%的购物车放弃率、2.1%的转化率，同时亦涵盖平均订单价值（AOV）为144.5美元、8%的折扣率和6.4%的退货率。