eCommerce Benchmark KPIs: Fashion in Ukraine

In 2023, next to an add-to-cart rate of 10.9%, a cart abandonment rate of 81.1%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Fashion in Ukraine also consist of an AOV of US$69.5, a discount rate of 18.5%, and a return rate of 9.6%.

于2023年，乌克兰时尚电商行业的关键绩效指标（KPIs）除10.9%的加入购物车率、81.1%的购物车放弃率及2.1%的转化率外，亦包括平均订单价值（AOV）为69.5美元、折扣率为18.5%以及退货率为9.6%。