Replication Data for: Text Message (SMS) Pre-notifications, Invitations and Reminders for Web Surveys

This paper presents the findings derived from a mobile friendly web survey, during which all invitations and reminders were sent as text messages via short message service (SMS) to the mobile telephones of the target group. The web survey under study was conducted for the National Theatre of Northern Greece (NTNG), the largest theatrical organization of Greece. The list of mobile phone numbers was provided by the organization and the aim of the survey was to collect data from people who have attended events organized by NTNG. The paper examines the impact of various design study features such as pre-notifications, time and day of SMS delivery, lag between invitations and reminders on survey response. It is demonstrated that SMS pre-notifications can significantly improve response rates. The paper suggests that when the mobile phone numbers of the target group are available, it is feasible to conduct a large-scale web survey using SMS as the only contact mode.本论文呈现了一项适配移动端的网络问卷调查所得的研究成果。本次调研的所有邀请与提醒均通过短信息服务（Short Message Service, SMS）以短信形式发送至目标群体的移动电话。本研究涉及的网络问卷调查由希腊规模最大的戏剧机构——希腊北部国家剧院（National Theatre of Northern Greece, NTNG）委托开展。该机构提供了移动电话号码清单，本次调研的核心目标是从曾参与希腊北部国家剧院举办的各类活动的受众中采集有效调研数据。本论文探讨了多项问卷设计特征对问卷应答率的影响，包括预通知、短信发送的时段与日期、邀请与提醒之间的时间间隔等。研究证实，短信预通知可显著提升问卷应答率。本论文提出，若可获取目标群体的移动电话号码，仅以短信作为唯一触达方式开展大规模网络问卷调查是切实可行的。