Media Analysis (MA 87, Radio Media)

Media usage of the population in 1986.

The main focus of this survey part is on a detailed recording of radio
media, while information on the print media was surveyed more in
summary.

Topics: frequency of conducting selected leisure activities; detailed
determination of use of radio and television regarding point in time,
weekday and broadcaster; time budget; determination of the degree of
familiarity and frequency of use of newspapers; subscribing to
newspapers and magazines; number of magazines subscribed to; knowledge
and use of reading circles; belonging to a reading circle; place of
reading publications from reading circle; membership in a book club;
frequency of going to the movies and time of last trip to the movies;
possession of a telephone; number of telephones and main extensions in
the household; possession of bicycle; number of cars available to the
household; number of cars with car radio; car radios with cassette
player and radio traffic service decoder; number of television sets as
well as type and features of the equipment; possession or planned
acquisition of one or several video recorders; number of video
cassettes in the household; place and frequency of renting video
cassettes; possession of a video camera; presence of personal computer
and video games; type of antenna connection; presence of a cable
connection in the street, in the building or apartment; television
stations that can be received and quality of reception; number of
selected devices of entertainment electronics in the household;
possession of durable economic goods; having a yard; pets; public
transportation close to home; residential status and number of renters
in the building; age of building; length of residence in building;
performing do-it-yourself and repair activities; time of last vacation
trip and vacation destination; party preference; shopping habits in
purchase of food and beverages; preferred type of business.

Demography: age; sex; marital status; year of marriage and number of
years of marriage; religious denomination; school education; vocational
training; occupational position; employment; monthly net income;
monthly net household income; income recipients in household; size of
household; respondent is person managing household; respondent is head
of household; characteristics of head of household; characteristics of
person managing household; detailed demographic information on children
in household; possession of drivers license.

Interviewer rating: interest in survey topic and willingness of
respondent to cooperate; length of interview; weekday of interview.