User Loyalty and Repurchase Intention toward Coffee Loyalty Apps in Indonesia (Kopi Kenangan, Janji Jiwa, and Fore)

This dataset contains primary survey data collected from users of three major Indonesian coffee loyalty applications — Kopi Kenangan, Janji Jiwa, and Fore Coffee. The survey aimed to examine the factors influencing user satisfaction, customer loyalty, and repurchase intention within mobile loyalty platforms in the F&B sector.

The questionnaire was designed based on the Information Systems Success Model (DeLone & McLean, 2003) and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework (Venkatesh et al., 2012). Eleven constructs were measured, including System Quality, Information Quality, Service Quality, Utilitarian Value, Performance Expectancy, Effort Expectancy, Social Influence, Use Behavior, User Satisfaction, Customer Loyalty, and Repurchase Intention.

Data were gathered from respondents in the Jabodetabek area using a Likert-scale survey distributed online between June and Septmber 2025. All responses were anonymized, cleaned, and validated to ensure data quality. This dataset can be used for replication studies, cross-brand comparisons, or further analysis on loyalty behavior and continuance intention in mobile applications.