Consumer Finance Attributes

Geographic coverage: United States of America

Data Population Level: Individual or Household
Number of individuals/households covered | 242.5+ million individuals & 117+ million households

Raw or scraped data: Raw Data

Key Fields: Household Income, Net Worth, Discretionary Spending, Liquid Investable Assets

Data Source(s): Our data is created in an offline process but leverage offline and online data and behaviors. The vast majority of our database is proprietary although a few publicly available data sources are leveraged in its development.

AnalyticsIQ sources data from over 100 sources. These are predominantly public sources including: Core Demographic data from multiple sources; Census Block and Block Group level data; Econometric data from the US government; Summarized credit data from multiple credit bureaus; Property and mortgage information from county courthouses; Occupation information from state licensing boards; Past purchase behavior from catalogers and retailers that contribute their data at a category level.

AnalyticsIQ is not an original compiler as the data above is readily available for purchase out in the market. However, AnalyticsIQ uses superior analytics to make our data best-in-class. One tool that is completely unique to AnalyticsIQ’s product development process is our proprietary survey data. This is where our Cognitive Sciences Department carefully crafts questions that we serve to a panel of consumers. Survey responses are not directly published on our file, but rather the answers are then modeled across our entire consumer file to create truly unique data points not available anywhere.

Update Frequency: AnalyticsIQ data is updated on a quarterly basis

Key Words: Financial Services, FinTech, Insurance, Banking, Credit Cards, Consumer Finances, Personal Finances, Wealth, Income, Investing

Examples of key data points include:

- IncomeIQ_Plus_v3: Annual household income predictor in $000's
- InvestorIQ_Plus_v4: Predicted amount invested in a variety of liquid investable assets in $000’s
- WealthIQ_Plus_v4: Total estimated net worth in $000's
- AIQ_ATP_v2: Likely ability to pay debts
- Presence_of_CC: Individuals likely to be accredited investors
- OS_Value_Seeker: Tendency to seek out good deals

For users who wish to avoid PII, all AnalyticsIQ data can be anonymized through tokenization thanks to our strong partnership with Datavant, a leading providers of data de-identification services.

搜集汇总

背景与挑战

背景概述

该数据集涵盖美国2.425亿个人和1.17亿家庭的金融属性，包含家庭收入、净资产、可支配支出等关键字段，数据来源于100多个公开和专有渠道，每季度更新一次。数据可通过代币化实现匿名处理。