User-generated content consumption Indonesia 2023, by product category

According to a survey conducted by Rakuten Insight in August 2023, beauty, health, and wellness was the most consumed product category of user-generated content in Indonesia. User-generated content on apparel and accessories followed, as stated by 60 percent of the respondents.

根据Rakuten Insight于2023年8月进行的调查，美容、健康及福祉类产品成为印尼用户生成内容中最受消费的产品类别。根据60%受访者的陈述，服装及配饰类用户生成内容消费紧随其后。