Reasons for purchasing private label products among consumers in Canada 2023

As of February 2023, 76 percent of Canadian grocery shoppers bought private label products because they were less expensive or in order to save money. Another 53 percent of respondents bought them because they felt the quality was similar to name brands.

截至2023年2月，加拿大76%的杂货购物者购买自有品牌产品，原因在于其价格较低或为了节省开支。另有53%的受访者表示，他们购买这些产品是因为他们认为其质量与知名品牌相似。