Mass Communication 1970-1985

1. Media-technical equipment of household and media usage habits,
extent of print media and electronic media. 2. leisure time and
communication activities.

Topics: 1. media: number of television sets and color television sets
in household as well as devices equiped with remote control and
teletext; possession of videorecorder, camcorder, video games and 8-mm
camera, record player, tape recorder, cassette recorder and Walkman;
number of radios in household; opportunity to receive FM frequencies;
opportunity to receive first, second as well as third TV program and
foreign TV programs; frequency of watching television; paying attention
to regional early-evening programs; type and frequency of broadcasts
and stations; personally preferred television broadcasts, radio
broadcasts and newspaper articles; subjective indispensibility of
selected topics and categories on television, radio and in newspapers;
method of fee payment for broadcasters under public law; knowledge
about amount of monthly broadcast fees; subscription to daily
newspapers; reasons for possibly canceling a newspaper subscription;
knowledge about monthly subscription price; reading habits with
newspapers; radio listening habits (station, broadcasts, frequencies);
time budget for media usage (third and foreign programs) in hourly
rhythm; assessment of credibility of individual media; main source of
information on daily events; judgement on specific characteristics of
television, radio and newspapers as well as general attitude to these
media (scales); personally preferred media and television as well as
radio programs as well as newspaper categories; assessment of
objectivity of reporting in television, radio, daily newspaper and
magazines (scale) and assumed orientation of political broadcasts on
special interest groups or parties; ties with media.

2. leisure time and communication activities: leisure activities on
previous day; interest in politics; postmaterialism (scale);
satisfaction with political order in the FRG and life at place of
residence; local ties; importance of areas of life. Demography:
position of respondent in household; sex; age; school education;
marital status; religious affiliation; employment; status in
profession; unemployment; income; net household income; size of
household; number of children in household; possession of a telephone;
memberships; number of rooms in residence; state; administrative
district; size of municipality classes. Indices: intensity of media
usage. summarized values for leisure activities and media usage.