Importance of brand reputation in purchase process worldwide 2024

During a survey carried out in 2024, 77 percent of responding consumers from Germany stated that it was important for them that brands they bought or used had a good reputation. In Brazil and China, brand reputation was named as an important purchase criterion by 92 percent of respondents.

在2024年进行的一项调查中，来自德国的77%受访者表示，对他们而言，购买或使用的品牌拥有良好的声誉至关重要。在巴西和中国，92%的受访者将品牌声誉列为重要的购买标准。