北京市微信影响力指数数据

作为社交媒体平台，微信已经成为热点事件和网络舆情的重要策源地，科学准确评估微信公众号的影响力对于明晰微信信息传播特点，深入挖掘微信传播潜力，进一步规范和指导微信平台的传播行为具有较大的理论和实践意义。但单纯地通过阅读量、点赞量等数据对微信号影响力进行分析过于片面，因此系统通过微信影响力指数这个统一的数据指标来评定北京市微信号所发稿件在微信用户的传播影响力，为评估北京市微信号影响力、深入挖掘微信传播力提供数据参考。微信传播指数通过微信的传播力来反映账号的传播能力和传播效果。 指标体系: 采用数据：日均阅读量、日均点赞量、篇均阅读量、篇均点赞量、最高阅读量、最高点赞量、 采用指标：主要通过整体传播力O和篇均传播力A和峰值传播力P三大维度来进行评价 微信影响力指数指数WCI 一、整体传播力O（42%）日均阅读数（85%） 日均点赞数（15%） 二、篇均传播力A（42%）篇均阅读数（85%） 篇均点赞数（15%） 三、篇均传播力P（16%）最高阅读数（85%） 最高点赞数（15%） 微信指数计算公式 WCI=(O*42%+A*42%+P*16%)的平方*10 O=ln(日均阅读数+1)*85%+ln(日均点赞数*10+1)*15% A=ln(篇均阅读数+1)*85%+ln(篇均点赞数*10+1)*15% P=ln(最高阅读数+1)*85%+ln(最高点赞数*10+1)*15% 影响力数值越高，影响力越大；反之数值越低，则影响力越小As a social media platform, WeChat has become a critical source of hot social events and online public opinion. Scientific and accurate assessment of the influence of WeChat official accounts holds great theoretical and practical significance for clarifying the characteristics of WeChat information dissemination, deeply exploring its communication potential, and further standardizing and guiding communication behaviors on the WeChat platform. However, analyzing the influence of WeChat official accounts solely using metrics such as article reads and likes is overly one-sided. To address this limitation, this system uses the unified WeChat Communication Index (WCI) to evaluate the communication influence of articles published by Beijing-based WeChat official accounts among WeChat users, providing a data reference for assessing the influence of these accounts and deeply excavating their communication capabilities. The WeChat Communication Index reflects the communication capacity and effect of an account through its dissemination performance. ### Indicator System Collected metrics include: daily average reads, daily average likes, average reads per post, average likes per post, maximum single-post reads, maximum single-post likes. The evaluation is conducted through three core dimensions: Overall Communicability (O), Per-post Communicability (A), and Peak Communicability (P). #### WCI Weighting Details 1. Overall Communicability O (42%): 85% from daily average reads, 15% from daily average likes 2. Per-post Communicability A (42%): 85% from average reads per post, 15% from average likes per post 3. Peak Communicability P (16%): 85% from maximum single-post reads, 15% from maximum single-post likes #### WCI Calculation Formula $$ ext{WCI} = left( O imes 0.42 + A imes 0.42 + P imes 0.16 ight)^2 imes 10$$ Where: $$O = 0.85 imes ln( ext{Daily average reads} + 1) + 0.15 imes ln(10 imes ext{Daily average likes} + 1)$$ $$A = 0.85 imes ln( ext{Average reads per post} + 1) + 0.15 imes ln(10 imes ext{Average likes per post} + 1)$$ $$P = 0.85 imes ln( ext{Maximum single-post reads} + 1) + 0.15 imes ln(10 imes ext{Maximum single-post likes} + 1)$$ A higher WCI value indicates greater communication influence; conversely, a lower WCI value corresponds to weaker communication influence.

搜集汇总

数据集介绍

特点

该数据集包含北京市微信影响力指数数据，每日更新，用于评估微信号的传播影响力。通过整体传播力、篇均传播力和峰值传播力三大维度计算微信影响力指数（WCI），为微信传播力评估提供数据参考。