ARTIFICIAL INTELLIGENCE AND CULTURE: RESPONSIBILITY ON THE THRESHOLD OF A NEW ERA

This article provides a comprehensive analysis of the role of artificial intelligence (AI) in the development of contemporary culture and social consciousness. AI is examined not merely as a technological tool, but as an intellectual partner that actively shapes cultural processes. The study explores the potential of AI in preserving and digitizing cultural heritage, expanding creative practices, and strengthening the moral resilience of society. Special attention is given to issues of authorship, ethical responsibility, and the attribution of AI-generated cultural products within the framework of soft power. The article also analyzes the role of language, controlling entities, and algorithmic governance in shaping cultural influence, emphasizing the strategic necessity of developing AI ecosystems grounded in national cultural values.