Media Analysis (MA 86)

Media usage of the population in 1985.

Topics: size of circle of friend and acquaintances; frequency of
conducting selected leisure activities; detailed determination of
degree of familiarity and frequency of use of newspapers, magazines and
inserts with radio and television schedule; detailed determination of
use of radio and television regarding point in time, weekday and
broadcaster; frequency and time interval of last trip to the movies;
knowledge and use of reading circles; subscribing to a reading circle;
place of reading publications from a reading circle; possession of a
telephone; number of telephones and main extensions in the household;
possession of bicycle; number of cars available to the household;
number of cars with car radio; car radios with cassette player and
radio traffic service decoder; number of television sets as well as
type and features of the equipment; type of antenna connection;
presence of a cable connection in the house or apartment; possibility
to receive video and BTX; presence of personal computer, Btx-keyboard,
video games and video record players; possession or planned acquisition
of one or several video recorders; possession of a video camera; number
of empty and recorded video cassettes in the household; number of video
cassettes recorded oneself or purchased pre-recorded; place and
frequency of renting video cassettes; video system; possession of
stereo or hifi equipment and number of individual devices; number of
selected devices of entertainment electronics in the household;
possession of durable economic goods; having a yard; pets; public
transportation close to home; residential status and number of renters
in the building; building age; length of residence in the building;
performing do-it-yourself and repair activities; attendance at sporting
events; party preference; shopping habits in purchase of food and
beverages; preferred type of business.

Demography: age; sex; marital status; year of marriage and number of
years of marriage; religious denomination; school education; vocational
training; occupational position; employment; monthly net income;
monthly net household income; income recipients in household; size of
household; respondent is person managing household; respondent is head
of household; characteristics of head of household; characteristics of
person managing household; detailed demographic information on children
in household; possession of drivers license.

Interviewer rating: interest in survey topic and willingness of
respondent to cooperate; length of interview; weekday of interview.