Native advertising share in Russia 2023, by format

Around two-thirds of analyzed native ads on Russian-language media websites were articles, according to the study from October 2023. The second-most popular native advertising format was a dedicated digital project.

根据2023年10月的研究，分析发现，在俄罗斯语媒体网站上，约三分之二的本地广告为文章形式。第二受欢迎的本地广告格式为专属的数字项目。