Most well-known smart home brands in the UK 2023

Smart home devices can fill your entire home with entertainment, convenience, and safety. These devices, once connected to the internet, can be controlled with utmost comfort. But when today’s market is filled with a wide range of smart home brands, which one of them are popular among the end consumers?In the UK, Samsung is the most popular smart home brand with a brand awareness of 93 percent. Second on this list is LG that is recognized by 90 percent of respondents, followed by Dyson that attracts a brand awareness of 87 percent in the United Kingdom. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

智能家居设备能够将娱乐、便利与安全氛围弥漫于整个居住空间。此类设备一旦接入互联网，即可在极致的舒适度下进行远程操控。然而，当前市场充斥着众多智能家居品牌，究竟哪一品牌更受终端消费者青睐？在英国，三星以93%的品牌知名度成为最受欢迎的智能家居品牌，紧随其后的是被90%受访者认知的LG，以及以87%的品牌知名度在联合王国吸引关注的戴森。本研究通过采用辅助品牌识别的概念，对品牌知名度进行了调查，向受访者展示了品牌标志和书写的品牌名称。若欲了解更多详尽的调查结果，涵盖排名中的所有品牌以及更多品牌，请参阅GCS品牌档案。上述统计数据展示了品牌关键绩效指标调查的结果。