Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.
收藏NBER2019-12-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w26559
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资源简介：
We partnered with Alaskas Pick.Click.Give. Charitable Contributions Program to implement a statewide natural field experiment with 540,000 Alaskans designed to explore whether targeted appeals emphasizing donor benefits through warm glow impact donations. Results highlight the relative import of
提供机构：
美国国家经济研究局
创建时间：
2019-12-01
