Usage of tools during video content consumption in the U.S. 2023, by generation

According to a survey conducted in the United States in August 2023, 41 percent of Americans used subtitles or closed captions when watching television or movies, while 37 percent use external speakers. This usage of tools during TV and movie consumption differed considerably between the surveyed generations. Gen Z and millennials were twice as likely to use subtitles and closed captions than Gen X and baby boomers in the United States. Likewise, the share of headphone and external speakers users was generally more than 10 percentage points higher among these younger two generations.

根据2023年8月在美国进行的一项调查，41%的美国人在观看电视或电影时使用了字幕或闭路电视，而37%的人使用外接扬声器。在电视和电影消费过程中，这些工具的使用在调查的各个世代之间存在显著差异。在美国，Z世代和千禧一代使用字幕和闭路电视的可能性是X世代和婴儿潮一代的两倍。同样，耳机和外接扬声器用户的比例在这两个年轻世代中通常比其他世代高出10个百分点以上。