Highest spending traditional media advertisers in the United Kingdom (UK) 2018

This statistic shows the leading advertisers ranked by traditional advertising spending in the United Kingdom (UK) in 2018. That year, Procter & Gamble had the highest expenditure on traditional media such as TV, cinema, radio, outdoor and print, at 186.5 million British pounds. Amazon entered the ranking for the first time in 2018, ranking fifth with a traditional ad spend of roughly 88 million British pounds.

本统计数据显示了2018年按传统广告支出排名的英国（UK）主要广告商。当年，宝洁公司（Procter & Gamble）在传统媒体如电视、电影、广播、户外和印刷方面的支出最高，达到1.865亿英镑。亚马逊（Amazon）在2018年首次上榜，以约8800万英镑的传统广告支出位列第五。