Population Mobility, Card Transactions, Assets, and Income Statistics :South Korea Administrative Boundaries

SPH GranData provides statistical data on floating population, card spending details, and asset/income information from 2019 to 2023, categorized by administrative boundaries in South Korea. This data enables data-driven decision-making for identifying potential customers and predicting demand by analyzing changes in interests by gender or age, shifts in consumption patterns or hobbies, and trends in credit and finance. Additionally, we offer data integration with national public data based on geographic information, providing a comprehensive dataset fused with geographical insights.

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Datasets available include:

. Floating Population:

Providing big data on mobile lifestyles, including gender, age, and time-specific population/living population counts.

. Card Transactions:

Offering big data on card transactions across 1000 industries, including details like gender, age, time slots (including weekdays/weekends), and lifestyle-specific consumption counts and amounts.

. Asset and Income:

Providing big data on credit, income, assets, and liabilities based on latest profiles of 44 million individuals, including gender and age-specific financial information.

.National Administrative Boundary Codes:

Codes and code names for provinces/cities, districts/counties, and neighborhoods across 17 local governments jurisdictions.

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Note : 

The sample data is generated targeting individuals in their 20s (20 to 29 years old) and 30s (30 to 39 years old) in Gangnam-gu, Seoul, as of December 2023.