Between a Spiritless Latin America and a Global Gospel

India has accumulated extensive experience in large-scale behavioral change programs, notably Mission LiFE, which promotes sustainable lifestyles grounded in collective responsibility. In contrast, Latin America, and specifically certain regional contexts, displays persistent patterns of unsustainable consumption. This article examines this divergence through music as cultural evidence. It contrasts the historical spiritual centrality of Great Mass in C minor by Wolfgang Amadeus Mozart with contemporary gospel lyrics in Latin America addressing hunger, poverty, injustice, and environmental and health crises. The study analyzes neo-Pentecostal appropriations of the expression “better world” in relation to common good, nation, and community, connecting them to the Indian notion of Vasudhaiva Kutumbakam. Covering Brazil, New York, Jerusalem, and India, and grounded in Critical Discourse Studies, the research applies Antônio Manzatto’s concept of musical seductions to videos and official documents, highlighting expanded neo-Pentecostal ideational logics between 2011 and 2018 within management and organizational spirituality debates.