Key factors that influence baby boomer generation to buy smartphones in Thailand

As Thailand currently ranks third in the world's fastest growing population, with internet penetration and the trend of smartphones, nowadays, smartphones are no longer items that are limited to young generations anymore, but also for older generations. There is an increasing adaptation of smartphone technology among the older population. It is important to understand the smartphone perception and behaviors of Baby Boomers in Thailand, as this community will become the segment that will be important in the future. However, only few studies have been conducted on older adults and none focused on what attribute that effect the purchase of this product for Baby Boomer generation in Thailand. This research will therefore overcome the difference in literature and is hoped that it will help readers who are smartphone companies or wish to be in the industry in Thailand to understand better about Thai Baby Boomer customer key factors upon smartphone and be able to identify the target customers, as well as key factors that influence Baby Boomer generation to buy smartphone in order to strengthen or improve their businesses