Company Image "Detergent Industry"

Image of companies in the detergent industry.

Topics: degree of familiarity of large-scale industrial family
businesses; detergent producers and detergent brands; perceived
differences between joint-stock companies and family businesses;
associations with the terms ´family business´ and ´joint-stock
company´; assumed interconnection of companies in the detergent
industry; knowledge of the product spectrum of a detergent producer;
judgement on development of competition in the field of the detergent
market; assumed market shares; estimated proportion of profit for
detergent producers in the selling price as well as assumed use of
profit; attitude to advertising for detergents; semantic differential
for the image of a detergent producer; party preferrence.

The following questions were also posed in the immediate vicinity of
the site of a large detergent producer: assumed atmosphere at work;
interest in visiting the plant; judgement on the social facilities of
the company.

Demography: age (classified); sex; marital status; school education;
vocational training; occupation; household income; state; possession of
durable economic goods.

Interviewer rating: social class of respondent; city size.