eCommerce Benchmark KPIs: Global Electronics

In 2023, next to an add-to-cart rate of 8.2%, a cart abandonment rate of 69.6%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for the global Electronics market also consist of an AOV of US$141, a discount rate of 12.9%, and a return rate of 7.7%.

于2023年，在全球电子产品市场，电子商务的基准关键绩效指标（KPIs）中，除8.2%的加入购物车率、69.6%的购物车放弃率和2.5%的转化率之外，还包括平均订单价值（AOV）为141美元、折扣率为12.9%以及退货率为7.7%。