Service Quality, Customer Experience, and Brand Equity in Higher Education: Insights from Private Universities in Ghana

The Web Appendix provides supplementary materials that support the analyses and findings reported in the manuscript. These materials are made available to ensure transparency, reproducibility, and to provide readers with additional detail beyond the constraints of the main article.Specifically, the Web Appendix includes:1.Dataset Profile (Table 1): A summary of sample characteristics, including institution, gender, and age distribution.2.Survey Instrument (Table 2): The complete list of measurement items with item codes, organized by construct, as used in the study.3.Measurement Model Assessments: Table 3: Reliability and Convergent Validity – Item loadings, Cronbach’s alpha, composite reliability, and AVE values.