TikTok usage in France 2023, by age and gender

In 2023, women aged between 18 and 24 years represented the largest demographic on social video app TikTok, with 28 percent of the platform's user base being women in this age group. Men in the same age group accounted for almost 11.2 percent of the platform's audience in France.TikTok influencersTikTok is a great platform for influencer visibility. While higher posting frequency leads to a higher exposure on the platform, user engagement appeared to be more prominent among nano influencers that had between 1,000 and 10,000 followers. Nano influencers reported having engagement rates of approximately 12 percent, while both macro and mega influencers (with audiences of between 500 thousand followers and one million followers) reported engagement rates of less than 10 percent.TikTok's audience in FranceThanks to users' preference for short and social video, TikTok has gained terrain over more mainstream social networks, such as text or photo-based X (previously Twitter) and Pinterest. In 2023, while Facebook and WhatsApp were still the preferred social media and communication platforms for French users, TikTok's reported an audience reach of almost 40 percent. Overall, TikTok users in France spent over 38 hours per month engaging with the popular social video platform.

于2023年，18至24岁的女性成为社交短视频应用TikTok上最大的用户群体，该平台上28%的用户属于这一年龄段的女性。在同一年龄段的男性在法国的平台上占据了近11.2%的受众比例。TikTok网红TikTok是一个极为有利于网红曝光的平台。尽管较高的发布频率能带来更高的平台曝光度，但用户互动在拥有1,000至10,000名粉丝的纳米网红中显得尤为突出。纳米网红报告称其互动率约为12%，而拥有介于五十万至一百万粉丝的宏观和巨量网红（macro and mega influencers）的互动率则低于10%。TikTok在法国的受众群体得益于用户对短小、社交视频的偏好，TikTok在主流社交网络如基于文本或图片的X（之前称为Twitter）和Pinterest上占据了市场份额。在2023年，尽管Facebook和WhatsApp依然是法国用户偏好的社交媒体和通讯平台，TikTok的受众覆盖率达到近40%。总体而言，法国的TikTok用户每月在流行的社交视频平台上花费超过38小时进行互动。